Imagine discovering that a beloved children's product, one that brings joy to countless families, could pose a hidden danger. That’s exactly what happened with The Wiggles’ Emma Bow headbands, according to Australia’s consumer watchdog. The Australian Competition and Consumer Commission (ACCC) has revealed that these popular headbands, which light up and are powered by button batteries, were sold without the mandatory safety warnings required by law. But here’s where it gets even more concerning: button batteries are a serious swallowing hazard for young children and, in rare cases, can be fatal.
The Wiggles Holdings Pty Ltd sold approximately 3,164 of these headbands between June 2022 and March 2024, while another 600 were supplied to third-party retailers by importer and distributor CA Australia. This oversight has sparked a critical conversation about product safety and corporate responsibility.
In a statement to the ABC, a spokesperson for The Wiggles explained that the headbands were manufactured and supplied by a licensee before the current Information Standard was introduced in 2020 and enforced in 2022. Due to COVID-19-related cancellations, the licensee had excess stock produced before 2020, and unfortunately, it wasn’t realized that these products no longer met updated labeling regulations.
But here’s the part most people miss: The Wiggles are taking proactive steps to address the issue. In partnership with the ACCC, they’re producing a special episode of their parenting podcast to highlight the recall and educate families about the dangers of button batteries. This is part of a broader effort by the brand to ensure compliance and protect children. “At The Wiggles, the safety and wellbeing of children and families is always our highest priority,” the spokesperson emphasized.
CA Australia has also pledged in writing to improve its compliance with consumer laws. Meanwhile, ACCC deputy chair Catriona Lowe pointed out that the headbands were marketed directly to children and sold through The Wiggles’ online store, at concerts, and by physical retailers. “Without a warning, parents might not have known about the button batteries or the risks they pose,” she noted.
And this is where it gets controversial: Should companies like The Wiggles be held more accountable for products supplied by third-party licensees? Or is it the responsibility of regulators to ensure stricter oversight? Let us know your thoughts in the comments.
For those who still own the Emma Bow headband, the ACCC advises referring to the official recall notice here for details on returns and further safety information.
This isn’t the first time button batteries have caused trouble: earlier this year, Hungry Jack’s was fined $150,240 after the ACCC issued eight infringement notices for a Garfield-themed toy that allegedly violated button battery standards.
As we navigate these challenges, one thing is clear: product safety must always come first, especially when it comes to our children. What steps do you think companies and regulators should take to prevent such issues in the future? Share your opinions below—we’d love to hear from you!
