The world of radio broadcasting is about to get a major upgrade with the upcoming release of Myriad Playout 7. This new version promises to revolutionize the way radio stations interact with their listeners, putting listener engagement at the forefront of the studio workflow. With its innovative features, Myriad Playout 7 aims to enhance the overall listener experience and provide radio stations with powerful tools to manage their operations more efficiently.
One of the most exciting aspects of Myriad Playout 7 is the integrated Listener Request workflow. This feature allows listeners to search for songs or artists, add messages, and submit requests directly from the Broadcast Radio Web Player, Web CMS, and mobile apps. The best part? Radio stations retain control over approval and music rules, ensuring that the content played remains appropriate and relevant. Approved requests can automatically replace designated songs in the Log, and listener messages can be added as Script Items for presenters, making the on-air experience more personalized and engaging.
But that's not all. Myriad Playout 7 also introduces Song Voting, a feature that allows listener feedback to be displayed in the Media Wall and Library. This feature not only empowers listeners to have a say but also provides radio stations with valuable insights. By incorporating listener feedback into the Media Wall and Library, stations can make more informed scheduling decisions, ensuring that their programming remains fresh and exciting.
Another notable addition is Show and Presenter Management. This feature creates reusable show profiles, presenter information, branding, and roles, making it easier for radio stations to manage their on-air talent and programming. Details from this feature are available across various platforms, including Myriad, websites, apps, programme guides, and third-party outputs, ensuring a seamless and cohesive experience for both presenters and listeners.
The upcoming release of Myriad Playout 7 at IBC 2026 is highly anticipated, with a public beta planned for the end of September and a full release scheduled for December. With its focus on listener interaction and engagement, this new version is set to transform the radio broadcasting industry, offering a more interactive and personalized experience for listeners and providing radio stations with the tools they need to thrive in today's competitive market.
In my opinion, Myriad Playout 7 is a game-changer for the radio industry. It demonstrates a clear understanding of the evolving needs of both radio stations and their listeners. By putting listener interaction at the heart of the studio workflow, Myriad is not just enhancing the current experience but also setting a new standard for the future of radio broadcasting. This development is particularly fascinating because it highlights the industry's commitment to innovation and the importance of listener feedback in shaping the media landscape. I believe that this move will not only benefit radio stations but also inspire other media platforms to prioritize listener engagement in their own unique ways.
