The Evolution of a Trusted Signage Business: A Story of Innovation and Sustainability
For over two decades, Elanora Signs & Engraving has been a household name in the industrial signage industry across New South Wales. Led by the visionary Stephen Macquarie, this family-run business has built an impeccable reputation based on craftsmanship and a specialization in tool engraving on stainless steel for industrial applications.
But here's where it gets interesting... Elanora Signs has embraced the future by adopting Canon's Arizona flatbed printing technology, transforming itself into a highly efficient, multi-technology signage powerhouse. This move has not only enhanced their capabilities but also solidified their position as an industry leader.
From Traditional to Digital: A Journey of Adaptation
Elanora Signs' foray into digital printing began a decade ago when Macquarie recognized the evolving needs of their clients. The demand for faster turnaround times and more flexible production methods was a challenge that traditional engraving and screen printing couldn't always meet, especially for one-off or low-volume jobs.
The solution? Elanora Signs invested in Canon's Arizona flatbed printer, a decision that revolutionized their entire production process. By printing directly onto metal substrates like satin anodized aluminum or 1mm white aluminum, they eliminated the need for vinyl printing and lamination, reducing waste and streamlining their workflow.
The Benefits: Smarter, Faster, and Greener
The company's recent upgrade to the Arizona 135 GT was a natural progression, driven by a desire for increased speed, sustainability, and improved quality. Macquarie highlights the LED curing system as a game-changer, reducing energy consumption and downtime compared to their previous models that relied on halide lamps.
Another standout feature is the automatic cleaning station, which ensures the printer is always ready for the next job, contributing to Elanora Signs' reputation for efficiency and quality.
The Power of Combining Technologies
A key strength of Elanora Signs is their ability to integrate engraving, laser cutting, and flatbed printing under one roof. This versatility allows them to offer complete solutions in-house, a capability that is especially valuable when faced with complex jobs and tight deadlines. The team's agility enables them to often complete orders on the same day, a feat that few in the industry can match.
A Partnership Built on Trust
Behind the scenes, a strong partnership with Canon Production Printing (CPP) Australia has been instrumental in Elanora Signs' success. Macquarie speaks highly of the long-standing relationship, praising the support team's availability and expertise. The continuity and reliability of this partnership have been invaluable to the small business, ensuring smooth installations and ongoing support.
Sustainability: A Growing Focus
Sustainability has become a key focus for Elanora Signs, especially when working with international clients who have strict environmental compliance standards. The Arizona's LED curing and direct-to-material printing technologies reduce waste, energy consumption, and the need for adhesives, aligning perfectly with both client requirements and the company's own sustainability goals.
As the business transitions to the next generation of the family, Macquarie is confident that Canon will continue to be a central part of their success story.
Canon's Perspective
Steven Badger, head of sales and professional services at CPP Australia, praises Elanora Signs as an exemplary case of how specialized businesses can evolve through smart technology investments. The Arizona 135 GT allows Elanora Signs to maintain their traditional craftsmanship while achieving faster turnaround times, improved sustainability, and consistent quality. It's a perfect demonstration of how digital printing can complement and enhance established production techniques.
This article originally appeared in the November-December 2025 edition of Print21, page 38.
