Genesis, the global automotive brand, has announced a new multi-year partnership with the Los Angeles County Museum of Art (LACMA), following its successful collaborations with The Metropolitan Museum of Art and Tate Modern. This partnership aims to expand Genesis' art initiatives and bring together creative visionaries for thought-provoking conversations.
The Genesis Talks, a series of public conversations, will commence in December 2025, hosted by Michael Govan, LACMA CEO and Wallis Annenberg Director. These talks will explore how creativity, vision, and collaboration are transforming our engagement with art, space, and community. The inaugural speaker, Jeff Koons, will reflect on his iconic sculpture, Split-Rocker (2000), and its impact on public spaces.
In April 2026, the Genesis Gallery, a designated space within the David Geffen Galleries, will open as part of the LACMA's new chapter. This gallery will showcase the work of renowned artists and architects, including Peter Zumthor, who will discuss the design of the David Geffen Galleries and its influence on the museum experience.
Genesis' commitment to supporting LACMA extends beyond the Genesis Talks and the gallery. The brand will also sponsor the opening gala, celebrating the museum's transformation. This partnership demonstrates Genesis' dedication to fostering cultural dialogues and supporting leading institutions.
Genesis Art Initiatives have previously collaborated with institutions like The Metropolitan Museum of Art and Tate Modern, presenting exhibitions such as The Genesis Facade Commission and The Genesis Exhibition: Do Ho Suh: Walk the House. These initiatives aim to inspire profound cultural conversations and engage the wider world in the arts.
Genesis, as an automotive brand, strives to deliver high standards of performance, design, safety, and innovation while embracing sustainability. By partnering with LACMA, Genesis aims to transcend spatial and temporal boundaries, fostering dialogue and inspiring people through the arts.
LACMA, located on the Pacific Rim, is the largest art museum in the western United States, showcasing over 150,000 objects spanning 6,000 years of artistic expression. The museum's commitment to experimentation and cultural diversity is evident in its partnerships and pioneering initiatives.
This partnership between Genesis and LACMA is a significant step in expanding the brand's art initiatives and engaging audiences in meaningful conversations about art, culture, and innovation.
