Get ready to be amazed by the incredible journey of Arms Of Eve, a cult Aussie brand that has taken the fashion world by storm!
A Scarf's Tale: The Beginning of an Empire
It's always fascinating to see how big things start with humble beginnings. For Kerryn Langer, it all began with a simple idea: to make women feel uniquely beautiful and to do it on a grand scale. After returning to Australia from her fashion adventures in Los Angeles, she set out on a mission to create something special.
Kerryn's first Etsy market in Australia was a game-changer. She sold out of her scarves and ponchos, and the rest, as they say, is history. From that moment on, she knew her path was clear: accessories were her calling, and she was determined to make them accessible and appealing to everyone.
Arms Of Eve: A Global Sensation
Co-founded with her husband, Aaron, in 2017, Arms Of Eve has become a global phenomenon. Offering a diverse range of products, from waterproof and tarnish-free jewelry to hats, bags, clothing, and even swimwear, the brand has something for every taste and style.
"The beauty of Arms Of Eve is its versatility," Kerryn explains. "Whether you're a trendy teenager, a stylish young adult, or a fashion-forward grandmother, there's a piece for you. It's an inclusive brand that celebrates individuality."
Inspired by Kerryn's travels to Bali, India, and Thailand, Arms Of Eve embodies the essence of an Aussie lifestyle brand. And it's not just us saying this; celebrities like Margot Robbie, Dua Lipa, and Haily Bieber are huge fans too!
But here's where it gets controversial... While Arms Of Eve has gained a reputation for its quality and style, Kerryn is adamant about keeping the brand accessible. She believes that accessories should be for everyone, regardless of their budget. "It's about being cool, unique, and affordable," she says. "I wanted to create a brand that anyone could enjoy without breaking the bank."
From Markets to Millions: The Rise of Arms Of Eve
Arms Of Eve's journey to success is an inspiring tale of hard work and adaptability. It all started with Kerryn selling bags, scarves, and ponchos at Sydney's Bondi and Paddington markets. Her unique style caught the eye of THE ICONIC, one of the biggest online fashion retailers, and the rest is history.
"THE ICONIC discovered us at the markets, and that's when things really took off," Kerryn recalls. "They loved our hats, visors, and roll-up visors, and our jewelry line just evolved from there."
And then, COVID-19 happened. With everyone at home, scrolling, and shopping online, Kerryn saw an opportunity. She invested in Meta, focusing on advertising and marketing, and the brand's direct-to-consumer sales skyrocketed.
"It was a perfect storm," she says. "We were learning and adapting, and that's when we really took off. We were drop-shipping from our home, with a full operation running from a single garage. It was a challenge, but we made it work."
Today, Arms Of Eve operates out of an office in Zetland and has nine stores across Australia. Its revenue is estimated to have surpassed $20 million, a remarkable achievement for a brand that started with a few scarves.
A Slice of Paradise: The Latest Collection
Kerryn's latest Paradiso collection is a true summer delight. Inspired by her travels and the Aussie lifestyle, it offers a range of pieces that take you from day to night, from the beach to the party, and everywhere in between.
"The Paradiso collection exudes summer vibes," Kerryn says. "From our new swimwear color, a magnificent green, to our netted resort wear in a beautiful brown, and our new 'going-out' set, it's a collection that celebrates summer and freedom."
I had the pleasure of reviewing some key pieces from the collection, and I can vouch for their quality and versatility. From swimming to showering, from pilates to bedtime, these accessories are your perfect summer companions. The Tinka bracelet and Atlas necklace have become my go-to pieces, and I've received countless compliments on them.
The range truly lives up to its name - Arms Of Eve has something for everyone. From sunglasses to swimwear, bags to jewelry, and even their first-ever candle, it's a one-stop shop for all your fashion needs.
And this is the part most people miss... It all started with a simple scarf. A reminder that big ideas can come from the smallest of beginnings.
Our Favorite Picks from Arms Of Eve
Here are some of our top picks from the Arms Of Eve collection:
- Verde Spritz Soy Candle ($49) - A fragrant candle to set the mood.
- Initial Pearl Bracelet ($59) - A personalized touch to your look.
- Bettina Bracelet ($119) - A statement piece for any outfit.
- Mirabel Bucket Hat ($98) - Protect your skin in style.
- Palm Springs Gold Earrings ($85) - A touch of glamour for your ears.
- Bubble Letter Necklace ($89) - A fun and chic accessory.
- Halo Gold Necklace ($99) - A classic piece for any occasion.
- Havaianas Square Toe Palm Tree ($59) - Comfortable and stylish sandals.
- Yasmin Bag ($110) - A disco-inspired bag to add some sparkle to your day.
So, what do you think? Are you ready to embrace the Arms Of Eve lifestyle? Let us know in the comments! Is there a particular piece that caught your eye? We'd love to hear your thoughts and see how you style these accessories.
Remember, fashion is about self-expression, and Arms Of Eve empowers you to do just that!
